A pre-save campaign is a shareable landing page for an upcoming release. Fans leave their details before release day and are notified when the music is live, giving you a stronger first day.
What Kalmori provides
- A campaign landing page with your cover art, title and release date.
- A sign-up form for fans.
- A shareable link for social media and messaging.
- Campaign management in Pre-Save Manager (available on the Pro plan).
When to create one
Create the campaign after the release has been submitted and approved, ideally 2–3 weeks before release day. The release must be submitted early enough for stores to process it — see Distribution Lead Times.
Pre-save link vs streaming link
- The pre-save link points to your Kalmori campaign page and works before release.
- Streaming links (Spotify, Apple Music…) only exist once the release is live on each platform. Share those on release day.
